Ugly Ads Work!
Let us know what you're focusing on and our team will use our proven templates that we use in over 46 markets across North America.
Image Ads
Top PerformerOur top performers. Proven direct response copywriting we've been using for years across North America, written in any language your market needs. Image ads bring in our highest quality leads at the lowest cost per lead.
Video Ads
Testing Into 2027AI video generation is prioritized by Facebook. We are testing these through 2027, and in some cases build and rotate 15-30 of them a month in expensive, competitive markets.
While we've been testing these, 98% of our accounts use image ads due to their higher lead quality and cheaper cost per lead.
The Hydra Pixel
A proven strategy for enhancing lead quality over an extended period of time. The longer it runs, the smarter it gets.
Step 4 -- The Feedback Loop
Good lead data sent back
Good lead conversion data is sent back to Facebook to reinforce what a quality prospect looks like.
Bad lead data deleted
Bad lead pixel data is deleted so the algorithm stops targeting similar profiles.
How It Works
Ad Runs on Facebook
Your ad campaign goes live, targeting high-intent prospects interested in buying or selling real estate.
Leads Are Generated
Interested prospects respond, becoming leads that flow directly into your pipeline.
Leads Land in Your CRM
Every lead is delivered into your CRM. As you work them, you log outcomes: Booked Appointment, Pending, or Closed.
Smart Feedback Loop
Our integration reads your CRM updates in real time. Bad lead? That pixel data is deleted. Good lead? The conversion data is sent back to Facebook to reinforce what a quality lead looks like.
AI Learns & Optimizes
Over time, Facebook’s algorithm builds a sharper profile of your ideal client. The result: higher-quality leads, lower cost per acquisition, and a system that gets smarter every single week.
The bottom line
Most agencies run ads, send leads, and call it a day. The Hydra Pixel creates a compounding feedback loop that trains Facebook to find more people like your best clients -- so your lead quality improves month over month, automatically.
Location Targeting
The AI pixel targets from what is in the ad itself, not from a circle on a map. The more markets you cover, the more it has to work with.
The old way
You drew a radius on a map and Facebook showed your ad to everyone inside it. Facebook has since removed that feature for real estate ads. A circle on a map never told the algorithm who was actually about to buy or sell.
How we target now
The AI pixel reads whatever is set in the ad, the market, the price point, the type of home, and finds the people most likely to act on it, regardless of where they are from. It targets more sharply than a radius ever could, and it gets sharper with every lead.
Active Markets
Target Multiple Markets
We can run campaigns across as many markets as you want. There are no limits -- the more territory you cover, the larger your pipeline becomes.
Recommended
Expand Your Coverage Area
For best results, we recommend covering at least 3 to 5 key markets. Expanding your reach opens the door to significantly more opportunity.
Better CPL
Broader Reach = Better Quality
Wider geographic targeting gives Facebook’s algorithm more data to optimize with. A broader net typically produces higher-quality leads at a lower cost.
Scale Faster
Don’t Narrow -- Expand
Agents who try to hyper-target a single neighborhood end up paying more per lead with less consistency. The agents who scale fastest are the ones willing to expand.
The agents who see the best results cover multiple key markets and let the algorithm find the highest-intent prospects across a wider pool.
The Qualifunnel
Our priority lead generation method — introduced into the market since 2018 in the finance industry at William's first company, which was acquired. Now refined and battle-tested for real estate.
Page Load Time Optimized
Hosted on your local server so it loads fast for your prospective leads. Speed directly impacts conversion rates.
Exclusive to You
One landing page Qualifunnel built per client and hosted on a dedicated server. No shared infrastructure.
Quality Lead Filter
All information captured is sent directly to you in your CRM of choice. Only qualified leads reach your pipeline.
Fully Customizable
Our templates are proven to convert 25-50% of leads depending on the market. Add, remove, or modify questions after onboarding.
Meet Katherine: The AI Agent That Books Your Showings While You Sleep
She calls, texts, and emails your leads in one conversation, answers your inbound calls, and books warm prospects straight into your Google or Outlook calendar.
24/7
Always Available
30s
First Response
9
Calls Per Lead
Every Lead Gets Worked. You Only Hear About the Warm Ones.
- 1
A lead comes in
From your Qualifunnel, or they call your number. Katherine answers inbound calls too.
- 2
30 seconds: text and email. 5 minutes: call.
All three in one thread. She remembers the call when she writes the text.
- 3
No answer? She knows.
Voicemail detected, no dead air. 8 more calls over 10 days, on the schedule you set.
- 4
They pick up. She qualifies.
A natural conversation in their language. Every answer scores the lead 0–100.
- 5
Warm lead, booked.
Into your Google or Outlook calendar, with a 30-second prep brief before you call.
What lands on your phone
ExampleSarah Johnson
Buying in 30 days • up to $450K • pre-approved
95
hot
30-second prep brief
Relocating for work in the spring. Two kids, wants Riverbend or Westmount. Has toured three homes online and asked about school zones. Prefers evenings for showings.
Hear Her Yourself
Have a real conversation with Katherine, then watch her take a lead from form to booked appointment.
Talk to Katherine live
Press the button, allow your mic, and have a real conversation. Five minutes. She always says she’s an AI. Nothing gets booked on this line.
Start the demoWatch her book a lead
Lead submission to booked appointment, start to finish.
18¢/ min
Katherine costs 18 cents per minute of talk time.
Billed on connected minutes only, rounded up. Unanswered calls are free. A voicemail drop counts as one minute.
You Decide When She Calls, How Often, and What She Sounds Like
Set the structure once. Katherine runs inside it.
Campaign Structure
ActiveWeekdays only, or seven days. Her hours, not yours.
Her Voice and Script
Voice
Yours (one clone included), or any of 11,000+
Languages
47. She answers in the language your lead answers in.
Script
Yours. What she says, and what she never says.
Control
Autopilot end to end, or approve each text before it sends.
Rules she never breaks