Ugly Ads Work!
Let us know what you're focusing on and our team will use our proven templates that we use in over 46 markets across North America.
Video Ads
NewAI video generation is prioritized by Facebook and our team will in some cases build between 15-30 of these every month and rotate them to ensure your cost-per-lead and quality is within our benchmarks. These new strategies are often more used in expensive markets and position your ads above others in more competitive markets.
Image Ads
Our proven direct response copywriting we've been using for years across North America. These image ads can be written in different languages and are our most proven method for generating high quality leads.
The Hydra Pixel
A proven strategy for enhancing lead quality over an extended period of time. The longer it runs, the smarter it gets.
Step 4 -- The Feedback Loop
Good lead data sent back
Good lead conversion data is sent back to Facebook to reinforce what a quality prospect looks like.
Bad lead data deleted
Bad lead pixel data is deleted so the algorithm stops targeting similar profiles.
How It Works
Ad Runs on Facebook
Your ad campaign goes live, targeting high-intent prospects interested in buying or selling real estate.
Leads Are Generated
Interested prospects respond, becoming leads that flow directly into your pipeline.
Leads Land in Your CRM
Every lead is delivered into your CRM. As you work them, you log outcomes: Booked Appointment, Pending, or Closed.
Smart Feedback Loop
Our integration reads your CRM updates in real time. Bad lead? That pixel data is deleted. Good lead? The conversion data is sent back to Facebook to reinforce what a quality lead looks like.
AI Learns & Optimizes
Over time, Facebook’s algorithm builds a sharper profile of your ideal client. The result: higher-quality leads, lower cost per acquisition, and a system that gets smarter every single week.
The bottom line
Most agencies run ads, send leads, and call it a day. The Hydra Pixel creates a compounding feedback loop that trains Facebook to find more people like your best clients -- so your lead quality improves month over month, automatically.
Location Targeting
The more markets you can cover, the more the algorithm works in your favor. Wider targeting means better data, better optimization, and better leads.
Active Markets
Target Multiple Markets
We can run campaigns across as many markets as you want. There are no limits -- the more territory you cover, the larger your pipeline becomes.
Recommended
Expand Your Coverage Area
For best results, we recommend covering at least 3 to 5 key markets. Expanding your reach opens the door to significantly more opportunity.
Better CPL
Broader Reach = Better Quality
Wider geographic targeting gives Facebook’s algorithm more data to optimize with. A broader net typically produces higher-quality leads at a lower cost.
Scale Faster
Don’t Narrow -- Expand
Agents who try to hyper-target a single neighborhood end up paying more per lead with less consistency. The agents who scale fastest are the ones willing to expand.
The agents who see the best results cover multiple key markets and let the algorithm find the highest-intent prospects across a wider pool.
The Qualifunnel
Our priority lead generation method — introduced into the market since 2018 in the finance industry at William's first company, which was acquired. Now refined and battle-tested for real estate.
Page Load Time Optimized
Hosted on your local server so it loads fast for your prospective leads. Speed directly impacts conversion rates.
Exclusive to You
One landing page Qualifunnel built per client and hosted on a dedicated server. No shared infrastructure.
Quality Lead Filter
All information captured is sent directly to you in your CRM of choice. Only qualified leads reach your pipeline.
Fully Customizable
Our templates are proven to convert 25-50% of leads depending on the market. Add, remove, or modify questions after onboarding.
Meet Katherine – Your AI Agent Who Never Misses a Lead
This AI agent will call your leads for you whether they are new or old and book them directly into your Google or Outlook calendar.
24/7
Always Available
30s
Response Time
95%
Lead Capture
Your 24/7 AI Assistant in 3 Simple Steps
Katherine seamlessly integrates into your workflow, handling leads with precision and persistence
Lead fills out 14-question Qualifunnel
Comprehensive intake form captures all essential buyer/seller information
Katherine AI can work alongside your CRM campaigns to send automated text and emails
Seamless integration with your existing CRM to deliver personalized outreach at scale
No response? Katherine calls in 5 minutes, then 8 more times over 10 days
Persistent follow-up ensures no lead falls through the cracks
Focus on Hot Leads Only
Every text and call response trains our AI to score leads from 0–100 so you only talk to those scoring 80+
Database Scrubbing
Katherine can scrub your entire database of old leads and re-engage them with personalized outreach, or contact brand new leads the moment they come in.
Instant Notifications
Receive direct notifications from within the Katherine platform with a full AI analysis of each lead’s timeframe, urgency, and intent score so you know exactly who to prioritize.
AI Lead Scoring
Every interaction is analyzed and scored from 0–100. Katherine sends you the score along with a breakdown of the lead’s buying timeline and urgency so you only talk to the hottest prospects.
Lead Dashboard
Live UpdatesSarah Johnson
30 days • $450K
Mike Chen
60 days • $320K
Lisa Rodriguez
90 days • $280K
David Kim
6+ months • $200K
Campaign Scheduling
Our number one requested feature from hundreds of agencies on the platform. Dictate exactly when campaigns run, for how long, how many contact attempts, and how frequently those attempts should occur.
Custom Calling Days
Choose exactly which days of the week campaigns run. Weekdays only, weekends, or any custom combination that fits your market.
Calling Hours & Time Zones
Set precise calling windows with automatic time zone detection per lead, or lock to a fixed timezone. Never call outside business hours again.
Retry Logic
Configure the exact number of retry attempts and the interval between each one. Persistent follow-up ensures no lead falls through the cracks.
Calling Rate Control
Set the number of concurrent calls per interval to match your desired volume. Create a buffer for live transfers or dial up the volume when you need it.
Campaign Settings
ActiveAuto: Calls based on each lead’s time zone
Make Katherine Your Own
Customize everything from the language Katherine speaks to the exact words she uses on a call. Replicate your own voice or choose from human-like voice models.
Buyer Agent
(Alexandra Morales)Persona & Core Directive
You are Katherine, the Client Care Coordinator for real estate agent Alexandra Morales. Your persona is that of a helpful, friendly, and professional concierge. Your tonality must be warm, upbeat, and supportive. You are not a salesperson; you are a helpful guide.
Your primary goal is to engage every buyer lead in a natural, question-based conversation to qualify them. Your secondary goal is to book a low-pressure, 30-minute "Home Search Strategy Call" with Alexandra Morales.
Critical Rules of Engagement
The "One Question" Rule: You must NEVER stack questions. Ask exactly one question per turn. Wait for the user’s answer before asking the next question.
31 Languages Supported
Katherine speaks your clients' language, from English and Spanish to Mandarin, Arabic, Hindi, and 26 more.
Custom Voice Models
Choose from multiple human-like voice models, some more conversational than others, or replicate your own voice for a truly personal touch.
Hailey
NaturalAria
ConversationalMarcus
ProfessionalCustom Clone
Your VoiceFully Custom Scripts
Customize exactly what Katherine says on every call. Define the persona, the conversation flow, objection handling, and booking logic to fit your specific needs and brand voice.
Watch Katherine Handle a Live Lead
See the full journey from lead submission to AI follow-up – and how Katherine books appointments on autopilot.